Simplified Analysis For Surviving Your Store

Life and death of a company is largely determined by the company's ability to compete with competitors competing for existing markets. To win a competitive business, a company is required to have the ability to analyze themselves and their environment appropriately and carefully. This analyze ability is actually an art of doing business that is owned by people inside the company. Ability to analyze not only be owned by business owners, directors, or managers, but this capability must also be owned by people who are at the forefront of a company. In this case, if you have a store, then your store clerk should have this capability.

Ability in capturing the consumer directly is a task that must be carried by stores, and Store Supervisor is the foremost leader in this system. Because it is the leaders in this line should certainly have the ability to analyze themselves and their environment to be able to support the survival of the store.

Basically, the ability to analyze consists of four parts, namely the power of self (Strength), self Weakness (Weakness), Opportunity in businesses (Opportunity), and the Threat in businesses (Threat). It is called SWOT Analysis, the ability to analyze themselves and their environment. Each shop must periodically update this SWOT analysis, because this analysis aims to determine the strengths, weaknesses, opportunities, and threats that exist in a store, so it will be a strategy in the face of all obstacles facing the store.

Certainly there are necessary data to support this SWOT analysis. The data required are the primary data and secondary data. Primary data is data obtained from direct observation in the field, in this case in-store. Secondary data are data collected from several sources, including:

1. The data on store locations, organizational structure, and inventory items.

2. Interviews with the competent authorities, in this case is the store manager, store supervisor, cashier, and store crew.

3. Interview with outside parties which in this case is the consumer stores, tenant, and building security.

The data obtained should represent each observation in terms of a SWOT Analysis which includes man, machine, methods, materials, and environment (4M +1 E).