Wednesday, May 9, 2012

Stop Analyzing, Start Promoting Your Site!

As web promotion grows more and more popular everyday, so does over analyzing your stats, rankings, page rank, popularity rank, etc. We are all caught up in an analyzing funnel that seems to have no end in sight.

Many of you who have learned how to promote your own website, seem to be forgetting the 1st and most important rule - keep promoting

Analyzing Is Over Ratted:

As we all have our own methods to base our success online, we also have to make sure that we don't forget the fact that the more we analyze, the less we promote.

Does This Sound Like You?

- I like to re-check on a daily/hourly basis my Google search engine placements!
- I go to Alexa.com everyday to see if my ranking has gone up/down!
- I check my link popularity once a week, maybe once a day!
- I check to see how many backlinks Google rewards my site!
- I double check my site stats to see if the GoogleBot has been crawling on my site!

If this sounds like you, you might want to re-think how much you are actually contributing to your search marketing efforts.

See most people want to see their efforts being rewarded right away while loosing sight of the real agenda on hand. If you keep promoting and forget to check your rankings, placements, etc, when you actually remember to check your stats, you will be in for a huge surprise!!!

It's better to explain it like this. Have you ever had a moment that seems like 1 minute took an eternity? On the flip side of that, have you ever had an entire afternoon seem like it flew past and you didn't notice the time?

It's the same online. If you sit there and watch that minute go by, it will seem like an eternity to pass and nothing will have been accomplished. On the other hand, if you keep promoting your site daily and never pay too much attention to your stats, minutes will seem like seconds and hours will seem like minutes. You want to be too busy to even care about your stats. If you can accomplish that, you will see the rewards you've been after all along.


I Don't Know Where To Go From Here?

- Start finding better link partners.
- Make contact with other like mended companies.
- Swap services and advertising with others.
- Read more articles about promoting online.
- Join blog sites or forums to expand your knowledge.
- Write an article, or an ebook.
- Find good directories to submit your >business to.

There are literally 100's of ways to improve your search marketing strategy online. What I always say to everyone is this; "Web marketing isn't just one thing you can do, it's a combination of 100 different strategies all coming together and pooling into one web site."

In Conclusion:

Try and stay away from ANY stat whatsoever for 1 week and promote your business. At the end of the week, check to see if your progress is working. If not, learn new strategies and again, promote your site for another week. At the end of the week, check your progress. If you keep to this method of checking your progress, you are guaranteed to see different results every week as long as you promote your business once a day. It doesn't take much sometimes, it may only be 20 minutes a day

Saturday, March 31, 2012

Explaining the Shopping mall

The shopping mall, retail center, buying precinct, buying arcade or just shopping mall is understood to be a number of structures which type the complicated associated with stores which signify merchandisers, getting interconnecting paths which allow people to stroll very easily in between various models, and also a car parking region. Consequently it may be merely understood to be an inside contemporary edition of the conventional industry.

The word "shopping center" is mainly utilized in European countries, South USA as well as Sydney. Within Hong Kong the actual commonly used phrase may be the exact same, however may also include phrases such as "plaza". Nevertheless, within The united states and also the Philippines, the most popular phrase utilized is actually "shopping mall". You will find locations exactly where additional conditions are utilized in order to essentially explain the same, for example "shopping arcade" or even "shopping precinct".

Exactly how do the actual shopping mall seem?

Malls corresponded using the suburban residing increase within most of the Traditional western Globe components following Globe Battle II, particularly Usa. Contemporary remove department stores allow us in the 1920s. The look experienced the inclination to become back to the inside dealing with through in early stages, exactly where department stores might adhere to hypotheses associated with exactly how might clients end up being drawn inside a managed atmosphere. Likewise, the idea of getting a number of large shops inside a shopping mall had been pioneered earlier, given that additional scaled-down size string shops or even person shops might enjoy the consumers which were drawn through the large shops.

Shopping mall kinds

There are several various kinds of facilities, depending on what size they're as well as exactly where they're positioned.

1. Local -- the local shopping mall is really a retail center made to support a sizable region (15 kilometers), bigger than a regular shopping mall. Consequently, it may differ in between four hundred square ft to eight hundred sq ft. Additionally, it offers a minimum of 2 large shops, as well as provides a broad choice of shops. The actual inclination of these department stores utes to possess higher-end shops, that require a bigger region to possess lucrative providers, and could also provide low cost shops. Within holiday places, these types of department stores are often attractions.

2. Extremely local -- this can be a retail center with increased compared to eight hundred, 000 sq . ft associated with major leasable region, most likely 3 or even more large shops, much more range, bulk vendor, as well as style clothing. This kind of shopping mall generally may be the dominating buying location in the area exactly where it's situated.

3. Electric outlet -- this can be a kind of shopping mall exactly where producers may market their own items via their very own shops straight to the general public. A few shops might be run through merchants, mainly promoting stopped items or even came back products, and for that reason using a seriously decreased cost.

Aspects of the shopping mall

1. Meals courtroom -- usually includes a number of junk food suppliers which encompass the discussed with capacity of region.

2. Shops -- these types of can be found in order to pull list visitors, leading to individuals going to small shops too. Actually, individuals point shops can be found so far as feasible through one another, to be able to increase the actual visitors quantity in between all of them.

3. Stand-alone shops -- contain satellite television structures, generally on the exact same system associated with property or even close by. Individuals shops might or even might not be inside a lawful reference to the actual main service via ownerships or even agreements. They might make use of typical car parking plenty or even possess their very own types. Nevertheless, individuals shops and also the shopping mall are often regarded as a single device.

It doesn't matter how they're, these days we're able to barely picture the world without having malls.

Saturday, January 14, 2012

The Advantage Of Online Business

I believe everyone wants to have own business, but sometimes your dreams will obstructed by capital or your regular activities. This is no longer a dream, but an achievable target. The reason is simple. We do not need to incur any large expenses to start off and online business. There are no rental, insurance and license fees.

There are lots of advantages of an online business. Firstly, you are neither restricted to work in office nor from 8am to 5pm. You can work whenever or wherever you want, provided you have a computer or laptop along with internet connection.
Therefore, you can work at home, office, coffee shop or even on your bed. It provides flexibility and you have control over your time.

Secondly, we are now living in the information age or also known as digital age. People from around the world cannot seem to live without a computer. Therefore, online businesses are expected to continue to grow. They are a booming industry.

Thirdly, you can start your business with zero cost. Before thinking about managing the inventory or selling your products or services, you have to build a website. Then, in order to complete a website, you will need a domain name (example: yourname.com) and web hosting service, which is a place to host and make your website accessible to the world via World Wide Web (www).

The good news is that you can get both of them for free. All you need to do is just search through the internet for free domain name, just type a few simple words like "free domain name" into any of the search engines. Then, you should have a list of results. However, you may normally get a free subdomain (example: abc.yourname.com) instead of a domain name. Again, you perform another search for "free web hosting service" via the search engines. Then, you should receive plenty of results. You may just pick anyone you like and then sign up for the service.

However, I would like to point out the potential weaknesses of using subdomain and free hosting service. By using a subdomain, your business may not seem professional from the customers' point of view. Your customers may feel that you are less committed to your business. Thus, you should consider getting your own domain name.

As we know, all businesses need to generate sales to survive. If a business does not make enough sales, it will collapse. Therefore, should all of us use free hosting services, then how do the companies generate enough incomes to payoff their expenses?

We believe "You get what you pay for". Thus, you may not get the support on time when you encounter problems. Furthermore, you may experience server downtime more frequently as the companies allocate more resources to the paid users. Thus, you should consider the paid service.

Sunday, December 4, 2011

Best Upcoming Industries for Businesses

Let's be straight, times are tough in today's world. People all over the world are struggling with finances, job security, and even debt. With everything looking bleak it can be hard to see the light at the end of the tunnel. We keep telling ourselves that things will turn around soon but it can still be hard at times to continue with optimism. Now is the time that you can either give up or fight to have the life that you desire. There are still outlets that may benefit you. It is time to be creative and think outside of the box. This post will look at some of the industries that are expected to see growth. Whether you are looking to start over or tie yourself over, it is time to think outside of the box and put your best foot forward.

In a surprising climb onto the list is the area of beauty and accessories. It appears that many people are heading out of the main stream salons and going back to the roots of barber shops and smaller more personal beauty salons. This gives entrepreneurs great opportunity to start their dream salon. Also accessory stores are seeing an increase in profits as people are now looking for more affordable options to accessorize their outfits.

Families are also now forgoing the lavish trips and instead making smaller trips to historical sites. Our country is full of them and families are taking full advantage of the cheaper attraction compared to amusement parks and over the top adventures. They are getting back to their roots and focusing their trips on what really matters, spending quality time with the family. Now that families are moving outside of their homes now we can expect to see historical venues and recreational parks to continue to see an increase in revenue.

Since we are seeing our economy continuously switch and the competition is getting steeper in the job market, language education is seeing an increase in revenue. There are more opportunities available for those that are able to speak multiple languages. It opens up the whole world for you and not just the US. Many companies are now insisting that you be able to speak at least one other language. The language may vary based on the job and location.

As we continue to look for ways to save money and the economy, we will continue to see environmental companies continue to grow. There are many different areas that one can be involved in while working in this industry. The goal is to help maintain our environment and also provide consumers ways to save money. This industry focuses its attention on both households and businesses and shows no signs of slowing down for a while.

These are just a few of the industries that we are now seeing making a comeback. It may seem like the climb back is taking a long time and consumers may be tired of hearing that they just have to wait it out, but that is the way that things are these days. No, it's not ideal, but it just means that everyone needs to be creative and think outside of the box a little bit more

Wednesday, November 2, 2011

Factors In Forming Corporate Image

Consumers assess the company is not only based on functional quality alone, but also based on psychological attributes are reflected by the company. Nguyen and Leblanc explained that there are two basic components of the company's image, namely the functional and emotional, in which functional components associated with attributes that can be easily measured, whereas the emotional component associated with psychological dimension, namely the feelings and attitudes of consumers towards the company, which is based on consumer experience when interacting with companies and attribute information that describes the company's image. In other words, the image is formed based on the experiences of consumers to the company product or service, which later can be taken into consideration for a decision.

Good experience from the consumer for the use of products will produce a good perception of the company's image, and at the moment will form what is called a corporate image. Normann in Kandampully stated that the factors forming the image of the company are:

2. Public relations
3. Physical image
4. Word of mouth
5. Actual experiences of consumers in the use of goods or services.

Among these, which is considered the most important is number five which consumers are satisfy with the actual experience in the use of goods or services.

Wednesday, October 5, 2011

Case Study: A SWOT Analysis In Retail Store Part 2

In the previous article Case Study : A SWOT Analysis In Retail Store, has discussed the data obtained for the project of SWOT analysis in a store X which includes Man, Material, Method, Machine, and Environment. Now let us discuss all these data in a SWOT analysis.

1. Analysis of Strengths

In human resources, store X have employees who have a deep knowledge of music. It lists different types of its own power to perform customer service. Products sold at Store X assured of quality and originality. Defective products are not displayed in store. Alternative purchase policies and customer needs analysis offered by their employees are proven to attract more sales. With the completeness of the supporting equipment along with an attractive interior design, necessarily becomes its own power to attract customers to visit this store.

2. Analysis of Weaknesses

Store X has 5 employees who are directly under the Store Manager. Without a supervisor, it is possible that focus of the work of Store Manager to be reduced due to internal and external store problem is handled entirely by the Store Manager without any opinion or policy input assistance from supervisors. Although there has been an employee who has worked more than 3 years, but it is known that the knowledge of the movie is still lacking. This leads to fewer movie sales as compared to music sales. Although types of music and movies are available at this store, but the diversity of artists and albums in Store X is still lacking. Damage to one listening desk may cause a little hamper smooth operation in customer pampering. Without information about the location of this store, the store is relatively less known to the visitors. Store X does not sell movies that are still running in theaters. Latest movies at the store X is the movies that have been aired the previous 2-3 months.

3. Analysis of Opportunity

Stores X are very likely to be the only stores that sell entertainment products in these areas, because in the next few radius kilometers there is not a store that sells similar products. Location of the supermarkets that located in large and free roadside jam also provide an opportunity to attract customers in the region. Brand Image of Store X are well known and make it easy to acquire customers. The next opportunity is the absence of movie theaters and video rental shops around.

4. Analysis of Threats

When the first time entering this store, the entrance to this store was blocked by the outer products owned supermarket. This threatens the existence of the store to attract customers. Supermarket management policy requires customers to enter a first floor before heading to the 2nd floor, though already available escalators in front of the store leading directly to the 2nd floor. It is perceived as a threat because it can change the customer desire to buy. Interest in the movie which is owned by consumers in this region are lacking. They still think that is more comfortable to watch movies in cinemas or by way of hire, and some even thought that the films in this store have fallen far behind the trend that already exist.

All analytical results are then more easily read through the following table:






That's the discussion of SWOT analysis results based on five elements are observed. The next stage is the Case Study: A SWOT Analysis In Retail Store Part 3, which at this stage developed a strategy based on SWOT analysis of the five elements. This third stage is the last stage of the project SWOT analysis and strategy at a store whose goal is to run business can survive and flourish.

Monday, October 3, 2011

Simplified Analysis For Surviving Your Store

Life and death of a company is largely determined by the company's ability to compete with competitors competing for existing markets. To win a competitive business, a company is required to have the ability to analyze themselves and their environment appropriately and carefully. This analyze ability is actually an art of doing business that is owned by people inside the company. Ability to analyze not only be owned by business owners, directors, or managers, but this capability must also be owned by people who are at the forefront of a company. In this case, if you have a store, then your store clerk should have this capability.

Ability in capturing the consumer directly is a task that must be carried by stores, and Store Supervisor is the foremost leader in this system. Because it is the leaders in this line should certainly have the ability to analyze themselves and their environment to be able to support the survival of the store.

Basically, the ability to analyze consists of four parts, namely the power of self (Strength), self Weakness (Weakness), Opportunity in businesses (Opportunity), and the Threat in businesses (Threat). It is called SWOT Analysis, the ability to analyze themselves and their environment. Each shop must periodically update this SWOT analysis, because this analysis aims to determine the strengths, weaknesses, opportunities, and threats that exist in a store, so it will be a strategy in the face of all obstacles facing the store.

Certainly there are necessary data to support this SWOT analysis. The data required are the primary data and secondary data. Primary data is data obtained from direct observation in the field, in this case in-store. Secondary data are data collected from several sources, including:

1. The data on store locations, organizational structure, and inventory items.

2. Interviews with the competent authorities, in this case is the store manager, store supervisor, cashier, and store crew.

3. Interview with outside parties which in this case is the consumer stores, tenant, and building security.

The data obtained should represent each observation in terms of a SWOT Analysis which includes man, machine, methods, materials, and environment (4M +1 E).