Case Study: A SWOT Analysis In Retail Store Part 2

In the previous article Case Study : A SWOT Analysis In Retail Store, has discussed the data obtained for the project of SWOT analysis in a store X which includes Man, Material, Method, Machine, and Environment. Now let us discuss all these data in a SWOT analysis.

1. Analysis of Strengths

In human resources, store X have employees who have a deep knowledge of music. It lists different types of its own power to perform customer service. Products sold at Store X assured of quality and originality. Defective products are not displayed in store. Alternative purchase policies and customer needs analysis offered by their employees are proven to attract more sales. With the completeness of the supporting equipment along with an attractive interior design, necessarily becomes its own power to attract customers to visit this store.

2. Analysis of Weaknesses

Store X has 5 employees who are directly under the Store Manager. Without a supervisor, it is possible that focus of the work of Store Manager to be reduced due to internal and external store problem is handled entirely by the Store Manager without any opinion or policy input assistance from supervisors. Although there has been an employee who has worked more than 3 years, but it is known that the knowledge of the movie is still lacking. This leads to fewer movie sales as compared to music sales. Although types of music and movies are available at this store, but the diversity of artists and albums in Store X is still lacking. Damage to one listening desk may cause a little hamper smooth operation in customer pampering. Without information about the location of this store, the store is relatively less known to the visitors. Store X does not sell movies that are still running in theaters. Latest movies at the store X is the movies that have been aired the previous 2-3 months.

3. Analysis of Opportunity

Stores X are very likely to be the only stores that sell entertainment products in these areas, because in the next few radius kilometers there is not a store that sells similar products. Location of the supermarkets that located in large and free roadside jam also provide an opportunity to attract customers in the region. Brand Image of Store X are well known and make it easy to acquire customers. The next opportunity is the absence of movie theaters and video rental shops around.

4. Analysis of Threats

When the first time entering this store, the entrance to this store was blocked by the outer products owned supermarket. This threatens the existence of the store to attract customers. Supermarket management policy requires customers to enter a first floor before heading to the 2nd floor, though already available escalators in front of the store leading directly to the 2nd floor. It is perceived as a threat because it can change the customer desire to buy. Interest in the movie which is owned by consumers in this region are lacking. They still think that is more comfortable to watch movies in cinemas or by way of hire, and some even thought that the films in this store have fallen far behind the trend that already exist.

All analytical results are then more easily read through the following table:

That's the discussion of SWOT analysis results based on five elements are observed. The next stage is the Case Study: A SWOT Analysis In Retail Store Part 3, which at this stage developed a strategy based on SWOT analysis of the five elements. This third stage is the last stage of the project SWOT analysis and strategy at a store whose goal is to run business can survive and flourish.