Sunday, December 4, 2011

Best Upcoming Industries for Businesses

Let's be straight, times are tough in today's world. People all over the world are struggling with finances, job security, and even debt. With everything looking bleak it can be hard to see the light at the end of the tunnel. We keep telling ourselves that things will turn around soon but it can still be hard at times to continue with optimism. Now is the time that you can either give up or fight to have the life that you desire. There are still outlets that may benefit you. It is time to be creative and think outside of the box. This post will look at some of the industries that are expected to see growth. Whether you are looking to start over or tie yourself over, it is time to think outside of the box and put your best foot forward.

In a surprising climb onto the list is the area of beauty and accessories. It appears that many people are heading out of the main stream salons and going back to the roots of barber shops and smaller more personal beauty salons. This gives entrepreneurs great opportunity to start their dream salon. Also accessory stores are seeing an increase in profits as people are now looking for more affordable options to accessorize their outfits.

Families are also now forgoing the lavish trips and instead making smaller trips to historical sites. Our country is full of them and families are taking full advantage of the cheaper attraction compared to amusement parks and over the top adventures. They are getting back to their roots and focusing their trips on what really matters, spending quality time with the family. Now that families are moving outside of their homes now we can expect to see historical venues and recreational parks to continue to see an increase in revenue.

Since we are seeing our economy continuously switch and the competition is getting steeper in the job market, language education is seeing an increase in revenue. There are more opportunities available for those that are able to speak multiple languages. It opens up the whole world for you and not just the US. Many companies are now insisting that you be able to speak at least one other language. The language may vary based on the job and location.

As we continue to look for ways to save money and the economy, we will continue to see environmental companies continue to grow. There are many different areas that one can be involved in while working in this industry. The goal is to help maintain our environment and also provide consumers ways to save money. This industry focuses its attention on both households and businesses and shows no signs of slowing down for a while.

These are just a few of the industries that we are now seeing making a comeback. It may seem like the climb back is taking a long time and consumers may be tired of hearing that they just have to wait it out, but that is the way that things are these days. No, it's not ideal, but it just means that everyone needs to be creative and think outside of the box a little bit more

Wednesday, November 2, 2011

Factors In Forming Corporate Image

Consumers assess the company is not only based on functional quality alone, but also based on psychological attributes are reflected by the company. Nguyen and Leblanc explained that there are two basic components of the company's image, namely the functional and emotional, in which functional components associated with attributes that can be easily measured, whereas the emotional component associated with psychological dimension, namely the feelings and attitudes of consumers towards the company, which is based on consumer experience when interacting with companies and attribute information that describes the company's image. In other words, the image is formed based on the experiences of consumers to the company product or service, which later can be taken into consideration for a decision.

Good experience from the consumer for the use of products will produce a good perception of the company's image, and at the moment will form what is called a corporate image. Normann in Kandampully stated that the factors forming the image of the company are:

2. Public relations
3. Physical image
4. Word of mouth
5. Actual experiences of consumers in the use of goods or services.

Among these, which is considered the most important is number five which consumers are satisfy with the actual experience in the use of goods or services.

Wednesday, October 5, 2011

Case Study: A SWOT Analysis In Retail Store Part 2

In the previous article Case Study : A SWOT Analysis In Retail Store, has discussed the data obtained for the project of SWOT analysis in a store X which includes Man, Material, Method, Machine, and Environment. Now let us discuss all these data in a SWOT analysis.

1. Analysis of Strengths

In human resources, store X have employees who have a deep knowledge of music. It lists different types of its own power to perform customer service. Products sold at Store X assured of quality and originality. Defective products are not displayed in store. Alternative purchase policies and customer needs analysis offered by their employees are proven to attract more sales. With the completeness of the supporting equipment along with an attractive interior design, necessarily becomes its own power to attract customers to visit this store.

2. Analysis of Weaknesses

Store X has 5 employees who are directly under the Store Manager. Without a supervisor, it is possible that focus of the work of Store Manager to be reduced due to internal and external store problem is handled entirely by the Store Manager without any opinion or policy input assistance from supervisors. Although there has been an employee who has worked more than 3 years, but it is known that the knowledge of the movie is still lacking. This leads to fewer movie sales as compared to music sales. Although types of music and movies are available at this store, but the diversity of artists and albums in Store X is still lacking. Damage to one listening desk may cause a little hamper smooth operation in customer pampering. Without information about the location of this store, the store is relatively less known to the visitors. Store X does not sell movies that are still running in theaters. Latest movies at the store X is the movies that have been aired the previous 2-3 months.

3. Analysis of Opportunity

Stores X are very likely to be the only stores that sell entertainment products in these areas, because in the next few radius kilometers there is not a store that sells similar products. Location of the supermarkets that located in large and free roadside jam also provide an opportunity to attract customers in the region. Brand Image of Store X are well known and make it easy to acquire customers. The next opportunity is the absence of movie theaters and video rental shops around.

4. Analysis of Threats

When the first time entering this store, the entrance to this store was blocked by the outer products owned supermarket. This threatens the existence of the store to attract customers. Supermarket management policy requires customers to enter a first floor before heading to the 2nd floor, though already available escalators in front of the store leading directly to the 2nd floor. It is perceived as a threat because it can change the customer desire to buy. Interest in the movie which is owned by consumers in this region are lacking. They still think that is more comfortable to watch movies in cinemas or by way of hire, and some even thought that the films in this store have fallen far behind the trend that already exist.

All analytical results are then more easily read through the following table:






That's the discussion of SWOT analysis results based on five elements are observed. The next stage is the Case Study: A SWOT Analysis In Retail Store Part 3, which at this stage developed a strategy based on SWOT analysis of the five elements. This third stage is the last stage of the project SWOT analysis and strategy at a store whose goal is to run business can survive and flourish.

Monday, October 3, 2011

Simplified Analysis For Surviving Your Store

Life and death of a company is largely determined by the company's ability to compete with competitors competing for existing markets. To win a competitive business, a company is required to have the ability to analyze themselves and their environment appropriately and carefully. This analyze ability is actually an art of doing business that is owned by people inside the company. Ability to analyze not only be owned by business owners, directors, or managers, but this capability must also be owned by people who are at the forefront of a company. In this case, if you have a store, then your store clerk should have this capability.

Ability in capturing the consumer directly is a task that must be carried by stores, and Store Supervisor is the foremost leader in this system. Because it is the leaders in this line should certainly have the ability to analyze themselves and their environment to be able to support the survival of the store.

Basically, the ability to analyze consists of four parts, namely the power of self (Strength), self Weakness (Weakness), Opportunity in businesses (Opportunity), and the Threat in businesses (Threat). It is called SWOT Analysis, the ability to analyze themselves and their environment. Each shop must periodically update this SWOT analysis, because this analysis aims to determine the strengths, weaknesses, opportunities, and threats that exist in a store, so it will be a strategy in the face of all obstacles facing the store.

Certainly there are necessary data to support this SWOT analysis. The data required are the primary data and secondary data. Primary data is data obtained from direct observation in the field, in this case in-store. Secondary data are data collected from several sources, including:

1. The data on store locations, organizational structure, and inventory items.

2. Interviews with the competent authorities, in this case is the store manager, store supervisor, cashier, and store crew.

3. Interview with outside parties which in this case is the consumer stores, tenant, and building security.

The data obtained should represent each observation in terms of a SWOT Analysis which includes man, machine, methods, materials, and environment (4M +1 E).

Friday, September 30, 2011

The King's Speech

Perhaps you've ever listened to Martin Luther King's speech, or words of President Kennedy in one of his speeches: "Do not ask what can be done by the state for you, but ask what you have done to the state." Inspiring !!! Even Adolf Hitler, despite his cruelty, his speech was so extraordinary that hypnotize and won a lot of people are loyal to him. That's what leaders speeches, speeches that inspire, motivate, and mobilize his audience to do something that is expected by him.
Speech capabilities that must be owned by the King!

If you are a trainer, a teacher, businessman, a store manager, or whoever you are, have the ability to speak like a king is an amazing thing. With the ability to speak like a king, then your ideas, your hopes and your desires can be more easily accomplished. Then how the characteristics of a king's speech? Here's characteristics:

1. Motivating

A king or leader will speak with caution. They will issue sentences that motivate his audience. Those with the ability to connect with their audience, gain their commitment as followers. A leader must convince their audience that they have, at some stage, experienced the same confusion and contradiction. This helps to gain confidence. A true leader must look inward and become aware of what message they want to convey, then reflect on how they will communicate to their audience.

2. Inspiring

After listening to the speeches of the leader, the listener will be moved his heart to contemplate, and then moving the heart and its behavior to do something that is expected of the leader. The leader's speech will bring fresh ideas and new from his audience, so that all work will become more attractive, and those with no coercion would be happy to make it happen.

3. Having a Vision and Mission

Leaders have a vision and mission of the future based on knowledge and past experience. Based on past experiences, they have a desire to make a fundamental change, and certainly original. A business leader who has the ability to speak like a king would have the vision and mission to do repair work at its business based on the experience he had ever done. This thing is important as a leader to know yourself and can identify your personal values ​​that will benefit you in a certain direction.

4. Self Knowledge

Self-knowledge, it is very important because it distinguishes a leader from others and make the original vision. Because of that great leaders, and the kings usually frequent a lot of reading books, looking for information, and add to knowledge, because they realize that by having a lot of knowledge then their speech would be more effective and structured. They will connect with their audience so that his audience would know where it is located and where the direction of his desire.

5. Key sentences

Speech of a leader will usually be covered with sentences that may be even more important than the opening sentence, as this is key in offering views and interests in generating audience desires. This is the point where the king's closest to the audience, and is the best opportunity to strengthen the supporters and opponents of the spread. Those who can be enthusiastic and confident describes the vision and captivate an audience, will get a commitment to respect their followers and proved to be a competent leader in the world.

That the characteristics of the King's speech, the speech of a leader who can motivate and inspire his audience. So how so we can speak like a leader, what his terms? Read Business Communication: 5 Things In The Communication So That Your Message Can Be Received Well By Listeners, and began to practice from now, and feel the effects of your listeners.